about-toy

Our MissioN

Theatre of Youth Company, Inc. (TOY) stimulates the imagination, nurtures the creative spirit and enhances the education of young people by engaging them in relevant, child-centered, and professionally-produced live theatre programs. TOY believes meaningful childhood experiences in the theatre develop confidence in creative thinking skills, cultivate empathy and establish a life-long connection to the arts.

Difference makes life richer. As a theater arts resource that exists to give every mind the opportunity to thrive and every spirit the space to soar, Theatre of Youth strives to uphold an environment where all children, families and individuals of every kind can come together to create a community of tolerance, equity, respect, inclusion and justice. We welcome you!

Our History

TOY was founded in 1972 by Daemen College theatre instructors Rosalind Cramer and Toni Smith Wilson. What started as a small company of local actors working out of the theatre at Daemen College has grown into a cornerstone of the Buffalo Arts & Cultural community.  Housed permanently at the historic Allendale Theatre, TOY employs over 60 actors and craftsmen. Each season, more than 30,000 children attend TOY performances.

Now parents who experienced TOY during their childhood are returning with their own children, sharing in the joy of the theatre experience and taking the time to see the world through their children’s eyes.  A wondrous experience and lifelong memories await you at Theatre of Youth!


TOY is a proud member of Theatre Alliance of Buffalo (TAB) and Theatre District Association of WNY (TDA)

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