Theatre of Youth Company, Inc. (TOY) stimulates the imagination, nurtures the creative spirit and enhances the education of young people by engaging them in relevant, child-centered, and professionally-produced live theatre programs. TOY believes meaningful childhood experiences in the theatre develop confidence in creative thinking skills, cultivate empathy and establish a life-long connection to the arts.
TOY is a place where all families, children, cast and crew feel included, represented and inspired. We strive to reflect the community that gave rise to our theatre, both on and off the stage, and to improve access to the magic of children’s theatre and arts education for all. TOY is a safe haven where children can explore and be creative in comfort, with diversity in our productions and ensuring that our community has a voice in everything we do.
TOY was founded in 1972 by Daemen College theatre instructors Rosalind Cramer and Toni Smith Wilson. What started as a small company of local actors working out of the theatre at Daemen College has grown into a cornerstone of the Buffalo Arts & Cultural community. Housed permanently at the historic Allendale Theatre, TOY employs over 60 actors and craftsmen. Each season, more than 30,000 children attend TOY performances.
Now parents who experienced TOY during their childhood are returning with their own children, sharing in the joy of the theatre experience and taking the time to see the world through their children’s eyes. A wondrous experience and lifelong memories await you at Theatre of Youth!
TOY is a proud member of Theatre Alliance of Buffalo (TAB) and Theatre District Association of WNY (TDA)